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May 12, 2011
The National Academy of Television Arts & Sciences (NATAS) today announced the nominees for the 38th Annual Daytime Entertainment Emmy® Awards. The Jed Foundation's Half of Us campaign with mtvU, MTV's college network, was nominated for "New Approaches - Daytime Entertainment." Other nominees in this category include the Ellen Degeneres Show. The campaign has previously been honored with two Public Service Emmy nominations, but this is the first Daytime Emmy nomination -- a significant achievement for a pro-social campaign.
The Half of Us campaign uses on-air, online and on campus elements to increase understanding of emotional health issues, reduce stigma around mental health conditions and encourage help-seeking for students who are struggling. mtvU is broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, reaching upwards of 9 million U.S. college students.
The campaign has previously won a prestigious Peabody Award, three Beacon Awards from the Association of Cable Communicators and a PRISM Award from the Entertainment Industries Council.
The Daytime Emmy Awards will be presented at ceremonies on June 17th in Los Angeles and June 19th in Las Vegas. For a complete list of nominees, click here.
A special thank you to AstraZeneca for their generous contribution to The Jed Foundation that has made the Half of Us campaign possible.
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