Allyson joined JED from Platinum Rye Entertainment, where she worked on talent research and marketing consulting on behalf of brands such as Procter & Gamble, Microsoft, and Citigroup. In addition, Allyson helped establish the steering committee of the Hope Reichbach Memorial Fund. The Fund provides scholarships to students who intern in civic leadership and community organizing in Brooklyn. She holds a B.A. in American Studies with a concentration on media and popular culture from Wesleyan University.